Deep Blue Insight

deep blue provides high-touch research solutions, allowing companies to get close to their customer and learn first-hand how to better serve them.

what we do

Product Pricing and Positioning

For more developed concepts and services, Deep Blue conducts pricing sensitivity studies for both physical products and service experiences. We help situate a new product or service in the context of its competitive set and category, optimizing the positioning of the offering.

Retail Environments & New Store Formats

POS displays, retail plans, and even seasonal display effectiveness: Deep Blue provides in-depth analysis of the retail environment seen “through the customer’s eyes.” Deep Blue has tested new and innovative store formats, from hypothetical sketches to fully produced new store format prototypes.

New product development
Positioning

hand-crafted research for key business questions

Unmet Needs & Opportunities
Concept and Package Testing

From in-field discovery of work-arounds for current problems to discovering new and brainstorming new offerings, Deep Blue helps clients understand the customer’s emotional and rational need states.

Physical prototypes, in-home usage testing, storyboards, taste tests, online design testing – Deep Blue brings ideas to consumers across many methodologies to allow our clients to refine and revise their product, service, messaging, or packaging designs.

Unmet Needs & Opportunities

From in-field discovery of work-arounds for current problems to discovering new and brainstorming new offerings, Deep Blue helps clients understand the customer’s emotional and rational need states.

Concept and Package Testing

Physical prototypes, in-home usage testing, storyboards, taste tests, online design testing – Deep Blue brings ideas to consumers across many methodologies to allow our clients to refine and revise their product, service, messaging, or packaging designs.

hand-crafted research for key business questions

Product Pricing and Positioning
Retail Environments & New Store Formats

For more developed concepts and services, Deep Blue conducts pricing sensitivity studies for both physical products and service experiences. We help situate a new product or service in the context of its competitive set and category, optimizing the positioning of the offering.

POS displays, retail plans, and even seasonal display effectiveness: Deep Blue provides in-depth analysis of the retail environment seen “through the customer’s eyes.” Deep Blue has tested new and innovative store formats, from hypothetical sketches to fully produced new store format prototypes.

Product Pricing and Positioning

For more developed concepts and services, Deep Blue conducts pricing sensitivity studies for both physical products and service experiences. We help situate a new product or service in the context of its competitive set and category, optimizing the positioning of the offering.

Retail Environments & New Store Formats

POS displays, retail plans, and even seasonal display effectiveness: Deep Blue provides in-depth analysis of the retail environment seen “through the customer’s eyes.” Deep Blue has tested new and innovative store formats, from hypothetical sketches to fully produced new store format prototypes.

our team

Stephanie

Stephanie is in the relationship business. As founder and CEO of Deep Blue Insight, she’s built strong connections and worked closely with some of the largest companies in the world. Passionately opinionated, she believes in the quality of the research Deep Blue conducts, and the results show.

In the 20 years since founding Deep Blue, many of her clients have become friends, and it shows in our research: she has a strong commitment to helping her clients and their businesses succeed. From moderating thousands of qualitative interviews across 11 countries to designing complex quantitative studies and leading strategic planning, Stephanie keeps sound business foundations and strategy close to heart. Michael Porter and David Aaker’s well-thumbed books stay close at hand, like old friends.

Stephanie holds two degrees from The University of Florida (MBA, Marketing; BS, Statistics) and has over 25 years of market research experience. She is also the proud mother of three children, who have provided her with an entirely different type of learning about human behavior.
Bryan

Every great company has the glue that holds it together. At Deep Blue, that glue is Bryan. From financials to legal to HR and IT, Bryan’s got it covered. After earning a BA in economics, Bryan earned his law degree and practiced as a transactional attorney for two years before bringing his diverse talents to Deep Blue in 1998.While his primary job is keeping the business running smoothly, occasionally he jumps in to help navigate a particularly challenging strategic project.

Bryan is a man of many hobbies: from backpacking, mixology and cooking to posting pictures and reviews for doughnut shops across the US, Bryan is always seeking adventure. He and Stephanie enjoy sharing many experiences with their three unique and wonderful teenage children.
Emilee

Since 2004, Emilee has brought her knowledge of psychology and cultural structures to Deep Blue’s research methodologies. She specializes in consumer behavior, semiotics, path-to-purchase, and bringing the voice of the consumer to life in tangible, meaningful ways.

Prior to joining Deep Blue, Emilee completed a Fulbright in Nepal, studying women in Tibetan Buddhist monastic education,and served as an Americorps Promise Fellow in NE Tennessee. Emilee holds a BA in Buddhism from New College of Florida, an MA in Embodiment Studies from Goddard College, and is currently working toward her PhD in Expressive Arts Facilitation from The European Graduate School in Saas Fee, Switzerland.

Emilee is currently serving as the Council Chair of the Transformative Language Arts Network, and is a published author, lover of rock and roll, and crazy cat lady.
Kelli

Kelli holds the honor of being Deep Blue’s first employee. She started in 1998 as an intern while completing her BA in Communications at Auburn University. After graduating, Kelli completed post graduate work at Mercer University in Early Childhood Education, and taught for five years in an elementary school. Research called her back in 2007, and she has been at Deep Blue ever since.

Communicating with people is one of Kelli’s many gifts. As a researcher, she’s had the opportunity to learn about many industries and the people that make them run. She values relationships and tries hard to help her clients get the results they need. When she’s not working, you can find her chasing her three kids or running (sometimes away from her three kids.) She also serves on the Women’s Auxiliary Board for the Murphey Candler Little League.
Mary

Mary joined Deep Blue Insight 14 years ago, after a 10-year career in public relations. At Deep Blue, she specializes in new product development and concept testing. Like all of Deep Blue’s team, her style of new product development is intense and highly hands-on: she has climbed roofing rafters to observe contractors, watched people scour their dirty bathrooms, and carefully observed the art of milkshake making (QSR style.) She enjoys the rigor associated with concept testing, digging deep through endless amounts of data to provide clients with straightforward answers to complex marketing questions.

Mary loves being outside as much as possible. She and her husband are passionate about scuba diving, running and spending time with their son, the coolest little dude on earth. She graduated magna cum laude from the University of Georgia with a Bachelor of Arts degree in journalism, and a minor in French.
Tonya

Tonya started her career in social work, understanding that the foundations of such work is that all human behavior is purposeful. Biological, sociological, and psychological perspectives drive dynamic decision making, and observing people doing what they do (and understanding why they do it) is one of Tonya’s many passions.

With a BA in Social Work from Eastern Kentucky University, Tonya has recently moved into the world of marketing research and brings advanced communication skills with people of ages (from the littlest to the oldest) to her work. Her family is her heart, and she loves good food, good music, being in nature, and the beautiful imperfections of being human. A mother of two and an avid gardener, she hopes to add Easter egger chickens to her household mix in the coming years.