Straming Tank

who we are

Since 1997, Deep Blue Insight has delivered hand-crafted research solutions to some of the world’s largest companies. We design custom market research studies that provide meaningful answers to our clients’ questions, and collaborate with them to gain the knowledge they need to meet strategic business objectives. We are seasoned researchers, and partner with our clients to conduct studies that deliver meaningful, actionable insights. We do not use prefabricated processes – each research question deserves thoughtful attention and meaningful answers.

qualitative

Nothing replaces face to face, and technology has made qualitative research even more intimate. From in-depth, in-home ethnographic style and shop-along interviews to mobile driven “capture the moment” platforms, Deep Blue’s experienced moderators and thorough vetting of respondents yield rich,
real-life findings.

quantitative

Crafted surveys yield substantial data, and Deep Blue has designed quantitative studies covering business objectives from new concept positioning and package design to customized customer segmentation and conjoint analysis. Where qualitative insights need to be substantiated with data (or when data needs to be “brought to life,” Deep Blue provides hybrid methodologies.

executive listening

Senior executives are often unable to participate directly in customer research. Deep Blue provides high-touch custom experiences that allow company leaders to get close to their customer, and hear first-hand how to better serve them.  Our proven methodologies have been designed and used to create experiences for many senior and rising executives across four continents (and one
sub-continent).

deep blue provides high-touch research solutions, allowing companies to get close to their customer and learn first-hand how to better serve them.

what we do

Product Pricing and Positioning

For more developed concepts and services, Deep Blue conducts pricing sensitivity studies for both physical products and service experiences. We help situate a new product or service in the context of its competitive set and category, optimizing the positioning of the offering.

Retail Environments & New Store Formats

POS displays, retail plans, and even seasonal display effectiveness: Deep Blue provides in-depth analysis of the retail environment seen “through the customer’s eyes.” Deep Blue has tested new and innovative store formats, from hypothetical sketches to fully produced new store format prototypes.

hand-crafted research for key business questions

From in-field discovery of work-arounds for current problems to discovering new and brainstorming new offerings, Deep Blue helps clients understand the customer’s emotional and rational need states.

Physical prototypes, in-home usage testing, storyboards, taste tests, online design testing – Deep Blue brings ideas to consumers across many methodologies to allow our clients to refine and revise their product, service, messaging, or packaging designs.

Unmet Needs & Opportunities

From in-field discovery of work-arounds for current problems to discovering new and brainstorming new offerings, Deep Blue helps clients understand the customer’s emotional and rational need states.

Concept and Package Testing

Physical prototypes, in-home usage testing, storyboards, taste tests, online design testing – Deep Blue brings ideas to consumers across many methodologies to allow our clients to refine and revise their product, service, messaging, or packaging designs.

hand-crafted research for key business questions

For more developed concepts and services, Deep Blue conducts pricing sensitivity studies for both physical products and service experiences. We help situate a new product or service in the context of its competitive set and category, optimizing the positioning of the offering.

POS displays, retail plans, and even seasonal display effectiveness: Deep Blue provides in-depth analysis of the retail environment seen “through the customer’s eyes.” Deep Blue has tested new and innovative store formats, from hypothetical sketches to fully produced new store format prototypes.

Product Pricing and Positioning

For more developed concepts and services, Deep Blue conducts pricing sensitivity studies for both physical products and service experiences. We help situate a new product or service in the context of its competitive set and category, optimizing the positioning of the offering.

Retail Environments & New Store Formats

POS displays, retail plans, and even seasonal display effectiveness: Deep Blue provides in-depth analysis of the retail environment seen “through the customer’s eyes.” Deep Blue has tested new and innovative store formats, from hypothetical sketches to fully produced new store format prototypes.

immersion

We create custom immersion experiences for all levels of clients, from product managers to CEOs and Presidents of Fortune 100 companies. We enable hands-on engagement for clients to participate in the worlds of their target audiences. From intimate home moments to discovering design and lifetime aspirations, Deep Blue facilitates high-touch full service experiences for truly getting to know your customer.

our team

our clients