hand-crafted research for key business questions
From in-field discovery of work-arounds for current problems to discovering new and brainstorming new offerings, Deep Blue helps clients understand the customer’s emotional and rational need states.
Physical prototypes, in-home usage testing, storyboards, taste tests, online design testing – Deep Blue brings ideas to consumers across many methodologies to allow our clients to refine and revise their product, service, messaging, or packaging designs.
Unmet Needs & Opportunities
From in-field discovery of work-arounds for current problems to discovering new and brainstorming new offerings, Deep Blue helps clients understand the customer’s emotional and rational need states.
Concept and Package Testing
Physical prototypes, in-home usage testing, storyboards, taste tests, online design testing – Deep Blue brings ideas to consumers across many methodologies to allow our clients to refine and revise their product, service, messaging, or packaging designs.
hand-crafted research for key business questions
For more developed concepts and services, Deep Blue conducts pricing sensitivity studies for both physical products and service experiences. We help situate a new product or service in the context of its competitive set and category, optimizing the positioning of the offering.
POS displays, retail plans, and even seasonal display effectiveness: Deep Blue provides in-depth analysis of the retail environment seen “through the customer’s eyes.” Deep Blue has tested new and innovative store formats, from hypothetical sketches to fully produced new store format prototypes.
Product Pricing and Positioning
For more developed concepts and services, Deep Blue conducts pricing sensitivity studies for both physical products and service experiences. We help situate a new product or service in the context of its competitive set and category, optimizing the positioning of the offering.
Retail Environments & New Store Formats
POS displays, retail plans, and even seasonal display effectiveness: Deep Blue provides in-depth analysis of the retail environment seen “through the customer’s eyes.” Deep Blue has tested new and innovative store formats, from hypothetical sketches to fully produced new store format prototypes.